Real estate developers should give each page a clear role, share verified project progress and customer-friendly information, follow advertising and registration rules, and capture enquiries through forms and WhatsApp, not just likes.
Buying a home is a long decision, and buyers follow developers on social media for months before they visit a site. A page that shows real progress, honest information and quick replies builds the trust that eventually turns into bookings.
We manage social pages for real estate projects and groups. This is the plan we suggest, and it works for a single project or a developer with many.
Decide the role of each page
Developers with several projects often run a group page and one page per project. Give each a clear job. The group page builds the developer's reputation across projects. Each project page speaks to buyers of that specific project and should be updated in line with its stage.
- Group page: heritage, delivery record, awards, new launches
- Project pages: construction progress, amenities, location, offers
- Keep names, logos and details consistent across pages
Content that builds trust
Real estate content is easier to trust when it is specific and verifiable. Show real photographs of the site, not only renders. Post construction updates with dates, and explain what stage the project has reached.
- Site progress photos and short videos with dates
- Walkthroughs of sample flats, where available
- Location content: connectivity, schools, hospitals, daily needs
- Explainer posts about buying steps, documentation and loans
- Customer handover moments, with consent
- Festival and event posts that fit the developer's tone
Follow the rules
Real estate advertising is regulated. In India, projects registered under RERA are expected to display their registration number in advertisements, and claims about delivery, area and amenities must be accurate. We recommend that your legal adviser reviews your standard disclosures. Our team adds the details you provide to every relevant post and page.
- Show registration details where required
- Avoid claims you cannot support
- Use disclaimers for renders and artist impressions
- Keep price and offer information accurate and current
Capture enquiries, not just likes
A beautiful post that sends nobody anywhere does not help sales. Include a clear way to enquire: a phone number, a WhatsApp link or a link to the project page with an enquiry form. Respond quickly, because buyers contact several developers at once.
Set up simple rules for your sales team: who replies, how quickly and what information they collect.
Paid campaigns
Paid campaigns can help during launches and at key milestones. Target by location and interests, send people to a dedicated landing page and track enquiries by source. Avoid broad campaigns with no follow-up plan, because they produce low-quality leads.
A realistic monthly rhythm
A steady plan beats bursts of activity. For example: weekly progress updates, two educational posts, one location post and one proof post per month, plus festival posts, with replies handled every day. Review the results monthly and adjust.
Key takeaways
- Separate pages for the company and for major projects where useful
- Show dated construction updates and accurate details
- Display regulatory registration details exactly as supplied
- Make it easy to enquire through a form, call or WhatsApp
Common questions
Should each project have its own social page?
Large or long-running projects often benefit, while smaller ones can share a company page.
Are paid campaigns necessary?
They can help reach buyers in specific areas, but need a landing page and follow-up process.
How do I avoid misleading claims?
Use only approved plans, specifications and prices you can support, and follow the rules in your state.
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Where we help
- Digital marketing for real estate
- Real estate case study
- Social media in Thane
- Get a free review of your website
- Areas we serve: Dombivli, Thane, Mumbai and more
Need Help With Social Media?
Running several projects and need a steady social presence? We manage project and group pages for developers. Tell us about your business and we will propose a simple monthly plan.
