A company home page should say what you do in the first screen, show proof straight away, guide visitors to the right service, explain how you work and end with a clear call to action. Leave out filler that does not help a buyer decide.
Your home page has to do several jobs at once: explain what you do, show you are credible, direct visitors to the right page and encourage them to contact you. Many home pages try to say everything and end up saying nothing.
This structure works for most B2B and service businesses. Adapt the order to your own customers.
The first screen: say what you do
Visitors decide within seconds whether they are in the right place. Your first screen should state, in plain words, what you do and who you do it for. Add one clear button, such as 'Request a consultation', and avoid vague slogans.
- A clear headline that names what you do
- One short supporting sentence
- One main button and one secondary option
- A real image that fits your business, not a generic stock photo
Immediately after: proof
Right below the first screen, show something that proves you are real. This might be client logos used with permission, a short number such as years in business, or a testimonial. Keep claims specific and checkable.
- Years in business or projects delivered, if you can support the figure
- Client names or logos, with their consent
- One strong short testimonial
- Certifications or registrations that apply
Services: help people find the right one
List your main services as clear blocks, each linking to its own page. Use words your customers use. If you serve several industries, add a section that lets visitors pick theirs.
Show how you work
Many buyers worry about what happens after they contact you. A short, simple description of your process reassures them: a call, a proposal, a plan, delivery and support. Keep it to four or five steps.
Case studies and portfolio
Show two or three real examples, with a line about the problem and what you did. Link to full case studies for people who want detail.
A final call to action
End the page with a clear next step, plus your phone number, WhatsApp and email. People who scroll to the bottom are interested, so make contact effortless.
- A short, friendly closing message
- Phone, WhatsApp and email visible without clicking
- A short form with only the fields you need
What to leave out
Avoid long company histories at the top, slideshows that rotate too fast to read, unproven superlatives and walls of text. Anything that does not help a visitor decide or act can move to another page.
Key takeaways
- State what you do and for whom in the first screen
- Show proof such as credentials, projects or reviews near the top
- Help visitors find the right service quickly
- Finish with a clear, easy way to contact you
Common questions
How long should a home page be?
Long enough to answer a buyer's main questions, and no longer. Clear sections matter more than length.
Should I use a slider?
Usually a single clear message works better than a rotating banner.
What should I leave out?
Vague claims, stock images that say nothing and anything you cannot support.
Keep reading
- How to Choose a Web Design Agency in Mumbai or Thane
- Website Launch Checklist: Things to Check Before You Go Live
Where we help
- Websites for professional services
- Websites for industrial firms
- Get a free review of your website
- Areas we serve: Dombivli, Thane, Mumbai and more
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