Social Media
Image Size Guide
Working image sizes for the main platforms, plus a template you can download for each one.
Pick a platform to see good working image sizes in pixels, such as 1080 × 1350 for an Instagram portrait post and 1200 × 630 for a shared link image. Each row has a template PNG with a safe-area line you can use as a guide in your design tool.
| Platform | Format | Size | Tip |
|---|
Platforms change their layouts from time to time, so treat these as good working sizes and check the platform’s own help page if a design looks cropped. Save images at these pixel sizes and export as JPG or PNG.
Using the sizes well
Design at the exact pixel size, keep important text and faces inside the central area, and export a sharp JPG or PNG. Platforms crop images differently on phones and desktops, so the template’s gold line is a useful safe area.
Sizes change from time to time. If a design looks cropped, check the platform’s own help page. For help planning content, see social media marketing and branding and design.
Frequently Asked
Are these sizes official?
They are widely used working sizes. Platforms update their layouts, so confirm on the platform if exact placement matters.
What is the safe area?
The central region of an image that stays visible after cropping on different devices. Keep logos and text inside it.
Which file format should I use?
JPG for photographs and PNG for graphics with text or sharp edges. Keep files reasonably small so they load quickly.
What does the template PNG contain?
A blank image at the exact size with a gold guide line, which you can open in your design tool as a starting layer.
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